Facebook groups are a convenient way to network with peers, strengthen relationships with current customers, or attract new ones. Whether you create your own or join one of the millions that already exist and can act as a powerful partner to an existing Facebook page. Your own custom made group can exist as a place to provide customer support, promote upcoming events, get feedback on upcoming products, and for customers to connect, collaborate, and share (valuable consumer insight for you!). To get the most benefit from groups which focus on discussions concerning your chosen industry, your aim should be to position yourself as an authority figure: be active, give help, and be genuine, and of course, do not focus on selling. Over time, your knowledge and influence will be recognized and this will help to improve people’s interest, perhaps enough to make them want to consider your product or service. As brands battle for precious organic reach, Groups provide a fresh avenue to cultivate a loyal community who can interact with your and each other, to boost engagement and could help to fill the gap lost in organic reach over the years.
How To Create A Facebook Group
To start, click on “Group” under the create section at the bottom of the left-hand sidebar on Facebook.
- Give your group a name and select a group type to help people understand what the group is about.
- add a cover photo(ideal photo is 820 x 462 pixels) check how it looks on desktop and mobile
- Write a description to tell people what the group is all about and what it can be used for. It is not uncommon for group admins to use this space to share information that they want the entire group, especially new members, to know such as rules and community guidelines.
- Add five tags to help people find your group; a mix of generic and specific tags will work best.
- If you are a local group, add your location so that people who are looking for facebook groups in your area can find it more easily.
- Customize your group URL. An easy to remember group URL makes it simple for you to share a link to your facebook group in online communication and real-life marketing material
- Link your group to your Facebook page to make it Existence more visible and encourage fans to take a look, hopefully, join. To link your Facebook Group to your facebook page, choose the option within the group section of your page settings
- Promote your new group and encourage people to join. Hit the share button below your cover photo for you to share facebook group to different parts of Facebook: timeline messenger, and page. You can also create a handy short link Facebook Facebook group and include it where people see it, like in your email signature, in blog posts, marketing material, or product receipts
Building an effective group: the essential strategies
Fostering an engaged group community will strengthen your customer’s relationship with your brand, and this equity can then influence their future purchasing decisions. Here are three strategies to help build a strong and loyal group audience:
Setup membership request
Ask up to three questions of group members upon joining. You’ll find the option on your group under:
More > edit group > settings > setup membership requests
For example, you could ask questions including how they found the group, what their biggest struggles are in relation to your brand’s mission, etc. This is a fantastic way to instantly see what your future group members desire, and opportunity for you to create and publish posts that serve their needs – which they’ll love!
Engage with your group members regularly
When your group is new, there might only be a few members and not a lot of posts from them. To help kickstart discussion, take it upon yourself to introduce conversations on consistent bases, a couple times per week. For example, you could welcome new members every Monday, Initiate a topical discussion on every Wednesday, and invite members to share their weekend plans on a Friday. At least in the initial few months, I would recommend that you comment on every post and answer every question in your Facebook group to ensure your members feel heard and that they feel like they are getting value from being an active member of the community.
Feature popular and/ or active group members outside of the group
You can find out who these people are from the more member details section of your group analytics. Compliment the individual, explaining what they bring to the group as a way to encourage new members to join.
At least once per week, thank your most engaged members
This is a way to keep them motivated and to post regularly. Like Facebook Pages, Groups include analytics for you to monitor your group’s performance( those with 250 members, at least and you can use these to develop your group building strategy. You can find monitor insights like your facebook group is growing when your members are most engaged, and who your most engaged members are. With this data, you can learn to post on days and at times when engagement is high, track active membership growth, and thank your most active group members.
A lot of group content can reflect what you might post on your page
With a little tweak or a twist to make it exclusive and worthwhile the group members time. Tried and tested content like running a poll, starting a debate, quizzing members or asking them to join a discussion in a live video, or sharing an actionable quick win tip will always go down well.
Host Regular Events
Hosting events is a great way to get community member involved (and maybe even attract inactive members back to the community). Examples of events that you can old include Q&As with an expert from your company, panel discussions about a particular topic, and where possible, real-life get-togethers to re-enforce relationships made online. When you have planned an event, create an event in your facebook group and invite members to attend. Asking people to show their interest will help generate buzz and they’ll receive a notification closer to the time as well.
Crowdsource from your group:
Use your group as a place to gather information that you can use as content and marketing elsewhere, like testimonials, product reviews, or a personal story connected to your brand that you can use as the basis for a blog post or video.
Utilize similar group for exposure:
If a search on Facebook ( or LinkedIn) shows that there are other groups in your business niche, full of people who you think would like what you do, here’s a way to bring them to your attention. It’s simple: reach out to the group administrator and ask them nicely if you can feature them and their group in an interview for your blog, podcast, etc Once the (very flattering!) interview is live, provide the link to the group admin and ask if they’d share it with their group. In the likely event that they do, you’ve just earned your brand some priceless promotion in front of an untapped audience.
Get fans to turn on notifications
Like pages, not all group posts will necessarily show in a members new feed, but they can be notified when they appear. If they want to do so, ask them to turn on notifications ( in a video or image post showing them where to go) specifically the All posts option from the notifications drop down at the top of the group ( blue checkmark > edit notification settings on mobile)
Remain open, honest and authentic with your group members
Refrain from talking down to group members, talk to them on their level and it will go a long way to making you stand out as a leader.
If you trust someone enough and want to bestow more prestige upon them (thus increasing their brand loyalty), promote them to become an admin or moderate of the group. The latter will as well, give you some extra eyes on helping to police any spam or other unwanted posts that might appear and free your time up to focus on building your business in other ways.
Now before you go out and get started the most important thing we recommend is to take a look at who you want your audience and customers to be! This is very important and easy to miss. Focus on building your personas and really break down a day in a life of who you want that customer to be like so then you can start off building content that actually resonates with your audience.