You might be wondering ”Why are infographics so important for marketers and what should I be doing with them?” Here’s some interesting data on why infographics are so appealing to audiences:
- Eye-tracking studies show internet readers pay close attention to information-carry images. When images are relevant, readers spend more time looking at them than they do reading text on the page.
- Infographics are “liked” and shared on social media 3x more than any other type of content.
- Infographics as a B2B content marketing tactic saw the biggest increase in use from 2015 to 2016, up from 50% to 58%(source)
- People following directions with text and illustrations do 323% better than people following directions without illustrations.
“Like all parts of content strategy, it isn’t enough to just start creating infographics without any strategy behind what you’re doing. To use them effectively, you have to know what to do with infographics in order to get results.”
How to design an Infographic
Before we get into the tactics and tips we want to make sure you know what makes an effective infographic. A bad infographic that your audience doesn’t enjoy won’t do much for helping you generate leads.
What makes a good infographic:
- Makes data-heavy information clear and easily digestible for the reader
- draws the reader’s attention with eye-catching, colorful details
- Tailored for a specific audience
- presents something unique
- uses only enough text to get the point across
What content should be made into an infographic?
- Any data-centric stories or information
- anything with naturally-visual contextual clues
- stories based on timelines
- stories that visually represent size
How do you start designing effective infographic?
- Plan out the content you’re going to create.
- Not a graphic designer by trade? Use an awesome infographic-creation tool like Piktochart
- Get inspiration from infographics on the web (Pinterest is a good place)
- Keep important principles or design in mind.
- Use charts and graphs that accurately represent the data you’re showcasing.
Host your Infographic for visibility and optimize it for SEO
A key component of any infographic strategy is to bring visibility by hosting it on your website.
If you have a blog( which you should!), host your infographic easily as one of your blog posts. Doing so will help you leverage the authority and traffic your blog already receives to get eyes on your infographic.
Hosting your infographic on your website is important because of search engine optimization. Infographics are typically stored as graphic files such as jpeg, png, gif, search engines, like Google, can’t actually read the text and graphics within the file. This means that your infographic will not be searchable unless you add text clues like title tags, meta information, etc.. and corresponding text information to make it searchable.
when adding infographics to your site, make sure the infographic doesn’t just live as its own web file somewhere. Instead, host the infographic on a page and include the following information:
- Page title
- Mate Description
- Title Tags
- Header Tags
- Corresponding article describing and accompanying your infographic relevant keywords.
Share on social media
Once you’ve hosted the infographic and corresponding content on your site, it’s time t amplify online traffic to that page.
Using social media to promote your infographic content is a great way to increase traffic to your blog and get social shares. Remember, infographics are “liked” and shared on social media 3x more than any other type of content.
Depending on the subject of the infographic, consider using different social media networks for different topical infographics. For example, a business or career-oriented infographic might perform best on a network like LinkedIn, while a B2C infographic might perform best on networks like Twitter, Facebook, and Pinterest.
Want to increase the number of shares that your infographic gets?
Make sure to add social sharing buttons to your hosted page so that visitors can easily share your infographic on their own networks.
Another great way to enable sharing is to add an embed code to your page so that other sites can curate your infographic and generate free publicity around it.
Pitch your infographic to curation sites and as guest blog posts
The great thing about getting your infographic picked up on an outside site is leveraging the offsite content source’s audience.
While you can hope that your infographic gets picked up by these sites organically, give yourself a leg-up by pitching your infographic to them.
Here is a list to submit your content:
- Infographic Reviews
- Fast Company
- Infographics Showcase
- Infographic Bee
- Flowing Data
For more website to submit and promote your infographic here out this blog which explains where to submit them, why to submit them there and how to. HERE
Co-brand an infographic to expand your audience
Co-branding is when two (or more) companies agree to create something together and then promote it to both of their audiences to form a mutually beneficial relationship.
How it works:
Both companies create content and then promote it to their audience. Assuming the content that is created is tailored to both partners’ audiences, you’ll be doubling down on promotion efforts and (ideally) generating leads for both you and your partner.
How could this work in practice?
- Find a company that isn’t one of your competitors but does have a similar target audience(Persona), then ask to start a co-marketing partnership.
- Create the content and promote it to both audiences in exchange for CTA’s to each other sites or form submissions on a shared landing page.
Leverage timely and trending topics
Look at news sites and such platforms as buzz-sumo to determine what’s the most shareable content right now and create an infographic on it.
Promote your infographic using paid ads
However, your organic following’s reach can only go so far. Chances are a high percentage of your social audience has already converted into leads, giving you limited leverage to drive a high volume of leads.
One way to leverage social media outside of your organic following is to pay to promote your infographic posts with social media ads on Facebook, Twitter, Instagram, or Pinterest. Each social media site has different ad platforms that allow you to segment and target audiences that are most likely to be interested in the infographic content.
Targeting the right users with promoted infographics helps you get your content in front of new eyes at a lower cost than other ad platforms (like Adwords).
While there are lots of great infographics on the web, too often companies forget to fully leverage them to generate leads. Don’t be afraid to try out new strategies for promoting your infographics and experiment with different tactics to get value from your content!
Comment below if you have any questions!