Snapchat has grown in popularity making it a great channel for marketers. The App has approximately 166 million daily active users proving that the platform has a worthwhile audience. While many marketers have shied away from Snapchat in the past, about 70% of millennials are on the platform making it a great app to reach that demographic. Snapchat users under 25 tend to be highly active users of the platform, logging on over 20 times a day and spending more than an hour daily doing so.
Snapchat grew in popularity because of its unique selling proposition: the content posted on the platform disappears after someone watches it. The platform also popularized watching videos vertically instead of turning your phone around to watch it.
Snapchat Stories has several unique and fun features such as filters. They also have geofilters where you can tag your videos and pictures based on your location. If you’re hosting an event, you can create a custom geofilter that people can use to tell their friends about where they are.
Brands can also do Snapchat takeovers, This is when either an influencer takes over your Snapchat account or when you takeover their account. For example, if an influencer takes over your account they’ll be posting content on it as if it was their own account. You can set guidelines that they need to follow. However, these are usually successful as the influencer usually tells their audience to check out your snapchat as they’ll be on that account for the day.
Snapchat is a great platform to tell stories about your brand. The Best performing Snapchat accounts tend to have funny comedy sketches and are light-hearted and playful. While you can incorporate your products, but it should be more about the brand story than the product.
Add art to your snaps. For Halloween, Sour patch kids doodled costumes onto their candy. They asked people to screenshot their favorite costume. With screenshots, Sour Patch kids are able to measure the level of engagement on their account. Shonduras is another example of a user who added art to their Snaps. When on a trip to Disney, he doodled pictures of Disney characters onto his Snaps. You can also bring in some emojis or characters to express emotions on your Snaps.
The key to online marketing is experimenting. There are s many ways you can experiment with your Snaps and Stories. By presenting your product in different ways when starting out, you’ll find which way best resonates with your target audience. Perhaps funny videos work great for your brand or maybe more informational. You will never know until you try and the faster you try it the faster you will understand who your target audience is and why they like it. You can play around with your ideas to determine the best way to capture your audience’s attention.
Let someone take over your account. If you have access to a popular Snapchat influencer, give them access to use your Snapchat account for the day. They can promote your brand on their account and direct people to yours. With a takeover the influencer has access to use your Snapchat as their own. Work with them to create the most effective way for a takeover. You can have them wearing your products while showing their day in the life or get them to create some fun content for your brand. If they’ve built a successful following, trust that they know what they’re doing. While you can have some recommendations you can also takeover Snapchat influencers accounts as well. Be sure to plan this out well in advance if you have a special event, sales or new product you’re launching.
Track your Snaps. Check to see how many people opened your Snap, take a screenshot, see the number of times your geofilter was used. You should also save your Snaps to determine which types of content were most effective. by using the data, you can improve your strategy to continue creating better content.
Snapchat Marketing Tools:
For those looking to create geofilters, this is Snapchats very own tool to help you create and upload them. you can add your own design or choose from one of the snapchat’s templates. You can pick a time and set the parameters of what areas your filter reaches. Afterward, you can submit the geofilter for review to Snaochat which usually only takes about a day. Some brands choose to add their name and logo somewhere in the design so that they increase their brand recognition.
This is another Snachat geofilters brand. You can start from scratch or choose your own template. There are over 100,000 graphics to choose from ranging from animals, food, beauty products and more. You can also choose from a range of fun fonts such as Brusher, SF college, and Grand hotel. There are also fonts with a glow effect that can make your brand standout!
This tool helps you find the best people to follow on Snapchat. They hand-pick some of the best people to follow on the platform. As a marketer, reaching out to relevant Snapchat users can work part of an influencer marketing strategy or with an account take over day.
GhostCodes is great for finding Snapchat users by name or category. Categories include sections like business, fitness, news, vlogger, beauty, pets and more. If looking for to find a Snapchat influencer to partner with GhostCodes does show how many followers each person in the category has.